5 Lessons Solar Marketers Can Learn from the ALS Icebucket Challenge

#Energy I tried to avoid it, but after several call-outs by family and colleagues (and a quiet donation), I knew I had to finally respond to the “ALS Ice Bucket Challenge” when Henry Dziuba, president of SMA America called me out after this: It was creative, and I respected that, so I couldn’t ignore it and I couldn’t just toss a bucket of ice cold water ohttp://www.renewableenergyworld.com/rea/blog/post/2014/09/5-lessons-solar-marketers-can-learn-from-the-als-icebucket-challenge?cmpid=rss http://bit.ly/15KdByZ