Ian Cheshire: If political leaders want to help lower bills and emissions, they should help businesses create demand for energy efficiency; not set weak targets
As I put back my clocks last weekend I couldnt help wishing it were always that easy to turn back time. If it were, Id be rewinding to the beginning of last week, before political leaders agreed their disappointingly low 27% target for energy efficiency improvements. As a business leader I understand how to create markets and demand, which is why Kingfisher has been lobbying hard for that energy efficiency target to be binding and at least 40%.
Energy bills have become Europes number one concern people are worrying about these bills more than they are about paying their mortgage or rent. That led to strong resentment last year as people felt held to ransom over price hikes. Ugly media headlines followed along with some, perhaps well-intentioned but very unhelpful, knee-jerk reactions from our politicians reinforcing the belief that consumers are helpless victims, which theyre not.
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